We build leaders who build people — creating cultures where talent and profit grow together.
Everything we teach is grounded in the Five Core Lĭve Ready® Principles:
Thought, Purpose, Talent, Action, and Mindset.
The Lĭve Ready® Institute is the founding organization behind a unified family of services — each one serving a different audience, all anchored in the same principle-based methodology developed by David R. Ibarra.
The origin. What you allow into your mind shapes what you become.
The compass. Clarity on why you do what you do.
The capital. Developed deliberately — the Human Factor of every P&L.
The bridge. Discipline to get things done, consistently.
The engine. Thought-power moving into the Genius Zone®.
Execute with discipline. Inspire through example. The kind of leader people ask to work for.
Not hustle — habits. Self-managed cadence that delivers measurable performance, quarter after quarter.
Principle-based. Durable. A talent flywheel where profit and people grow together.
Decades of principle-based leadership, modernized for today's dealership. David R. Ibarra's Lĭve Ready® methodology extends into a full suite of services — for leaders, teams, families, and businesses.
Every member of the Lĭve Ready® team is a builder — of leadership, of systems, of culture, of belief. Together we carry the Lĭve Ready® methodology into dealerships, classrooms, studios, and homes.
Chief Visionary Officer
Entrepreneur · Author · Leadership Coach · Theme Builder · Speaker
David R. Ibarra guides the company's purpose of building people and profit together. From dishwasher at eighteen to the youngest franchise owner of Farrell's Ice Cream Parlour, his career spans hospitality, automotive retail, software, and consulting — and shapes a leadership philosophy executed today through Lĭve Ready®, the Beyond Think & Grow Rich Institute, Yes! Our Kids Can®, and the patented Executing the Standards® system.
"You have to give before you get."
Chief Talent Development Officer · Talent · Partnerships · Market Builder
Joined eLeaderTech in January 2026, bringing more than 25 years of proven leadership in automotive sales, dealership operations, and talent development.
Chief Software Architect · Platform · Systems · Scale Builder
Leads architecture and technical direction of the Lĭve Ready® performance platform — designing systems that help leaders build people and profit together.
Lĭve Ready® Kids — Yes! Our Kids Can® Español Lead
Director / Producer of the Live Ready Podcast
Senior Videographer
Ibarra Business Learning Center Host